BOB was a short-lived series starring Bob Newhart that ran from 1992 to 1993. During the first season, Newhart played a veteran comic book artist, Bob MaKay, returning to the industry to draw a revival of his character Mad Dog (the comic book angle and most of the supporting cast was dropped for the brief second season before the series was cancelled for good).
The 15th episode, broadcast on January 29, 1993, was titled "You Can't Win" and had the cast attend a comic industry awards presentation, the fictional "Busters", and featured several real world comic creators in cameo roles, including Jack Kirby (the others were Sergio Aragones, Bob Kane, Mel Keefer, Mell Lazarus, Jim Lee and Marc Silvestri).
In Kirby's cameo, he's introduced as the creator of Captain America by Lazarus and shown, wearing a tuxedo, rising from his seat (with Roz Kirby sitting next to him). Later he's shown at the podium, with a sign showing his signature and Captain Victory behind him, announcing one of the fictional characters as the winner for best cover artist. The Kirbys are also placed so they can be seen in the background of several shots of the table of the show cast.